![]() Remarketing comes to the Google Display Network (May 2010).Google brings in the first video adverts displayed on YouTube (Aug 2007). ![]() Google Analytics is launched (Nov 2005).PPC was a revolutionary concept in the adverting industry competing with the traditional display/impressions/views pricing structure that most, if not all previous media owners and media channels had adopted (including initially Google themselves!)įurther notable landmarks in the evolution of Google Ads (AdWords) have included: At first, advertisers would pay for their advertising on a traditional model of paying monthly, but it was not until a major overhaul in February 2002 that the PPC (pay per click) feature was introduced. Google Ads (AdWords as it was previously known) was launched on the 23 rd October 2000 with just 350 advertisers using the platform.
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